5 Common Business Headshot Mistakes

5 Common Business Headshot Mistakes

We are living in a digital world. So your online look is very important. Especially on LinkedIn. The opportunities job recruiters looking you up to put a face to your resume is very likely going to happen. So investing in a professional business headshot to best market yourself online allows you to be seen in the now. Below are the five mistakes keeping you from your next gig.

Your Business Headshot Doesn’t Look Professional

Your profile picture is the cornerstone of your personal brand in this digital world. If you don’t have a professional picture on, say, your LinkedIn page, you are not putting your best foot forward. Using that selfie photo with a poll or distracting background represent you? Not a great idea

Choosing the Wrong Type of Attire

Dress how you would at work. If you don’t wear a tie or a hat to work, don’t wear one in your headshot session. Stay away from busy patterns. When booking with a professional headshot photographer they suggest that you bring multiple outfits so you can find a look that makes everything pop.

Men, make sure you know How to Prepare for Your Headshot if You Have Facial Hair

Your Facial Expression is Missing the Mark

The most common mistake is the expression. A forced smile will make you look fake and overeager. A deer in the headlights or a stiff look is just as bad. Who wants to hire someone who doesn’t show big time confidence? 

Skip the poses, keep it simple, and add a hint of a grin to make yourself look approachable.

Your Photo is Outdated

Profile pictures need to be present. Having a cool vintage photos will not present the present you. You should be updating every two years and if any major change your appearance happens. An outdated picture can suggest you’re just going through the motions and not going to get ahead in today’s competitive market.

Your Photo Has Poor Lighting Or a Bad Background

You want people to look at you—not whatever is going on behind you. 

It’s  so important that you take the time to invest in finding a professional to take your headshot. Okay i get it, your friend is pretty good with portrait mode But chances are, your friend doesn’t have the proper lighting equipment to prevent dark undereye circles and sullen skin make sure your jawline is perfect and making sure the confidence is coming through the eyes..Invest in a pro.

6 Ways to Bring Your Corporate Photography to The Next Level

6 Ways to Bring Your Corporate Photography to The Next Level

In today’s world, things are moving faster than ever, or at least they seem like they are. We’re all wrestling for attention and working to make our brands stand out. I often hear that, rather than have a professional do it, people will have a friend who is dabbling in photography take their headshot. WHAT! Amateur photography will make you look like an amateur.

Investing in a high-quality, professionally taken headshot is a statement that you are professional. We have one chance to make a great impression when the anyone visits our website and no one wants their clients to think, “Wow, that was a really amateur looking website.” A headshot done by a professional brings your images to the next level, the way you want prospective clients to see you. A professional photographer will not just handle the photography, but they will also be able to coach you so you will able to achieve more than one look and expression. Professional photographers know how to find your best side and develop an image that is a true reflection of who you want to present to your clients.

Here are six reasons why you should hire a professional to take your brand photographs:

A headshot that conveys a professional look

Your professionally shot images will convey professionalism.

Headshot conveying professionalism

A professional headshot provides a glimpse of your personality before clients interact with you.

A great looking headshot will help you be recognized at conferences and meet ups.

An up to date headshot

A current professional head is brand consistency. An updated headshot gives people an idea of what you look like now.

A headshot that will help you improve your online presence

Having a professional headshot on professional sites such as LinkedIn will also enhance your overall LinkedIn profile, making you stand out from the rest.

Investing in high quality imagery will boost your self confidence and possibly even inspire you to share more of yourself with others. I know for myself, having a great headshot immediately makes me feel great.

A headshot image that can help you promote a professional brand

Bonus:
Professional headshots aren’t just for CEO’s anymore. Today everybody needs to have a presence on the web that allows for authenticity and brand consistency. A top notch presence requires investing in a professional headshot not just a friend who is dabbling in photography.

If you don’t have one already, invest in a professional headshot photographer.

7 Ways to Make an Impact with Your Personal Brand

7 Ways to Make an Impact with Your Personal Brand

A headshot with a distinct look

The goal of your personal branding photography should be to tell your unique story. The look and feel of your images is critical in making a great first impression and I agree that custom photography is an asset. So, it’s essential that your first visual impression matches up with how you want to be perceived.

Here are 7 tips to help you make a high impact first impression with your brand photography.

Meet Your Photographer in Person

Meeting with your photographer

Start with an in person meeting with your photographer to talk about your photography needs (e.g. headshots, social media library, website refresh, brand overhaul). This in person meeting is vital to helping your photographer understand the full scope of what you want to communicate with your photography.

Keystone Words

Create keystone words to help frame your brand story.

Once you’ve discussed what you hope to get from your session, the next step is to discuss the look of the brand you are trying to achieve. Think of 3 words that you want people to think of when they see images of you and your brand. These 3 “Keystone” words will help your photographer capture the right vibe and tone during your session.

Know Your Location

Two people visiting a future shoot location.

Often a short visit to the site prior to the shoot can help you mentally map where you feel you . Being familiar with the location will save time on the day of the photography session. Ask your photographer if they can also visit the location. That way they can bring the best equipment needed to light the scenes properly. When creating a scene, I find that a quick scouting visit 2 weeks prior to the session allows me to prepare for success during a branding session. By scouting out the location, I can determine what type of lights or props should be used without wasting time bringing equipment which isn’t suited for the location.

Ask for Instant Feedback

Viewing the images from a branding session.

Ask to have images shown to you throughout the session. This will give you instant feedback. What you see will either reinforce the great shots you are already getting or help you discuss your expectations with your photographer and course correct if you’re not feeling great about the shots you are getting.

Altitude is Key

An image from a high angle.

Angles are so important when trying to create a unique image. I really love using what I call “cinematic angles”. Shots from way up high and shots that include reflections often give an image a sense of energy, creating curiosity in the viewer and making your brand photography dynamic and unique.

The Clean & Simple Personal Brand

A headshot with a simple white background.

When it comes to headshots, aim for clean and simple. The white background is your friend! A simple background allows the individual to be seen and not get lost in a busy background. If your brand specifically calls for an outside shot, then the subject and the background can be distinguished by separating them with “depth of field”. Allowing the background to blur subtly while the subject stays sharp in the foreground.

Emotion & Movement

A work team expressing emotion and movement.

For brand photography using emotion and movement can help tell your brand story. For example, since movement is so important to their work, an athletic trainer may want to capture that in their photography. Images of their training technique and how they help their clients move would be key to helping them tell their company story.