We are living in a digital world. So your online look is very important. Especially on LinkedIn. The opportunities job recruiters looking you up to put a face to your resume is very likely going to happen. So investing in a professional business headshot to best market yourself online allows you to be seen in the now. Below are the five mistakes keeping you from your next gig.
Your Business Headshot Doesn’t Look Professional
Your profile picture is the cornerstone of your personal brand in this digital world. If you don’t have a professional picture on, say, your LinkedIn page, you are not putting your best foot forward. Using that selfie photo with a poll or distracting background represent you? Not a great idea
Choosing the Wrong Type of Attire
Dress how you would at work. If you don’t wear a tie or a hat to work, don’t wear one in your headshot session. Stay away from busy patterns. When booking with a professional headshot photographer they suggest that you bring multiple outfits so you can find a look that makes everything pop.
Men, make sure you know How to Prepare for Your Headshot if You Have Facial Hair
Your Facial Expression is Missing the Mark
The most common mistake is the expression. A forced smile will make you look fake and overeager. A deer in the headlights or a stiff look is just as bad. Who wants to hire someone who doesn’t show big time confidence?
Skip the poses, keep it simple, and add a hint of a grin to make yourself look approachable.
Your Photo is Outdated
Profile pictures need to be present. Having a cool vintage photos will not present the present you. You should be updating every two years and if any major change your appearance happens. An outdated picture can suggest you’re just going through the motions and not going to get ahead in today’s competitive market.
Your Photo Has Poor Lighting Or a Bad Background
You want people to look at you—not whatever is going on behind you.
It’s so important that you take the time to invest in finding a professional to take your headshot. Okay i get it, your friend is pretty good with portrait mode But chances are, your friend doesn’t have the proper lighting equipment to prevent dark undereye circles and sullen skin make sure your jawline is perfect and making sure the confidence is coming through the eyes..Invest in a pro.
The goal of your personal branding photography should be to tell your unique story. The look and feel of your images is critical in making a great first impression and I agree that custom photography is an asset. So, it’s essential that your first visual impression matches up with how you want to be perceived.
Here are 7 tips to help you make a high impact first impression with your brand photography.
Meet Your Photographer in Person
Start with an in person meeting with your photographer to talk about your photography needs (e.g. headshots, social media library, website refresh, brand overhaul). This in person meeting is vital to helping your photographer understand the full scope of what you want to communicate with your photography.
Once you’ve discussed what you hope to get from your session, the next step is to discuss the look of the brand you are trying to achieve. Think of 3 words that you want people to think of when they see images of you and your brand. These 3 “Keystone” words will help your photographer capture the right vibe and tone during your session.
Know Your Location
Often a short visit to the site prior to the shoot can help you mentally map where you feel you . Being familiar with the location will save time on the day of the photography session. Ask your photographer if they can also visit the location. That way they can bring the best equipment needed to light the scenes properly. When creating a scene, I find that a quick scouting visit 2 weeks prior to the session allows me to prepare for success during a branding session. By scouting out the location, I can determine what type of lights or props should be used without wasting time bringing equipment which isn’t suited for the location.
Ask for Instant Feedback
Ask to have images shown to you throughout the session. This will give you instant feedback. What you see will either reinforce the great shots you are already getting or help you discuss your expectations with your photographer and course correct if you’re not feeling great about the shots you are getting.
Altitude is Key
Angles are so important when trying to create a unique image. I really love using what I call “cinematic angles”. Shots from way up high and shots that include reflections often give an image a sense of energy, creating curiosity in the viewer and making your brand photography dynamic and unique.
The Clean & Simple Personal Brand
When it comes to headshots, aim for clean and simple. The white background is your friend! A simple background allows the individual to be seen and not get lost in a busy background. If your brand specifically calls for an outside shot, then the subject and the background can be distinguished by separating them with “depth of field”. Allowing the background to blur subtly while the subject stays sharp in the foreground.
Emotion & Movement
For brand photography using emotion and movement can help tell your brand story. For example, since movement is so important to their work, an athletic trainer may want to capture that in their photography. Images of their training technique and how they help their clients move would be key to helping them tell their company story.